“Entrepreneurship is not for the weak, but it is a beautiful process.” 

Bianca Page is the owner and founder of Rebel Rush Cosmetics, a handmade cosmetics and candle company based out of metro Detroit. The products Rebel Rush has to offer is a growing list that includes Lip Gloss, Beard Oil, Pigments, Candles, Bath Bombs, and Body Scrubs. Everything is as natural as possible to cater to sensitive skin and allergies. The scrubs are made-to-order for freshness. Read more about Bianca in this Behind HER Brand feature.

Bianca Page

Tell us a little about yourself.

I have always had a drive and passion to create any and everything. I have an artistic mind and love to make things from a more simplistic viewpoint than present them to others. Growing up in Detroit with my mom who was an artist, she showed me how to make some things when I was a child and I ran with them.

How did you get started in your industry? What inspired you to start your own business?

I’ve always had sensitive skin and eczema. In 2012, I had a horrible skin reaction after surgery, due to medical bonding strips I could not remove for two weeks. Then after two months, no matter what I tried, I couldn’t settle my flair up. I did a bit of research and started making body scrubs. Within two days, I had my eczema fully under control without a prescription. After all of the trouble I went through, I knew I could have not been the only person experiencing things like this. I wanted to help others find a natural solution at a low cost.

Growing up, did you imagine being an entrepreneur? If so, why? If not, what did you want to be?

Growing up, I knew I wanted to work for myself in a way, but I wasn’t focused on being an entrepreneur. However, I never fully wanted to pick just one thing to focus on. I truly wanted to be an actress that way I could do everything. I was always into arts and could not make my mind up as to what I wanted to be. When I was a pre-teen, I started studying Psychology only to become bored with it around the time I got to college. As a young adult, I decided to go with the flow to see what made me happy until I found my passion. Come to find out, it was crafting and making things beautiful. I feel entrepreneurship picked me, and I couldn’t be happier.

In the beginning stages of developing your brand/business, what struggles did you encounter and how did you overcome them?

I have always struggled with packaging and support more than anything. When things were not I as thought they should be, I would hesitate on launching a product. I had to have a real talk with myself. I know the products would speak for themselves if I got them out. When I realized I was the only thing actually holding myself back, I started pushing things as they were.

I decided to change things as I found a better way to present them to the public. As far as support, I learned to look to strangers more than my known circle. I as a person have friends and family. Rebel Rush is separate from me. I may be a little on the shy side sometimes, but I had to learn to introduce my business to others. Taking my personal life out of Rebel Rush helped a lot.

Do you feel like you are pursuing purpose, Bianca Page? If so, how did you know this was your purpose?

I know I’m pursuing a purpose. I knew this was right for me because I haven’t given up making my company a success. Also, I have never been this driven with anything else.

What is unique about Rebel Rush Cosmetics?

Our customers are our first priority, always. Lines of communication are kept open to answer any questions and will not hesitate to find a solution to a problem.

What does a normal day of running Rebel Rush Cosmetics look like?

On a normal business day, emails are checked and answered several times a day. Orders are packed at night, so deliveries are shipped out first thing in the morning, then tracking is updated for the customers. Promotions are set up before noon and scheduled. If anything has to be made for an order, it’s usefully done in the evenings once the sun is set for the day. Research for new products is done throughout the day.

What is the best part of Rebel Rush Cosmetics? What keeps you motivated to keep going?

The best part of what I do is learning that the products I make have made a difference to people. Even if it is a small impact that has been made it is a huge influence on me to keep going.

As an entrepreneur myself, I understand that sometimes personal life can get in the way of business. Have you encountered any personal hurdles that could have or did result in a business pivot?

Recently, I had a fight with mental health that was a challenge in itself to overcome. While everything was going on, I stopped doing everything to focus on myself. When that happened, I honestly dropped the ball on Rebel Rush. Oddly enough, I realized shortly after that Rebel Rush is actually a part of me and that keeps me more level. Now I am rebuilding my passion.

During these times, we’ve all had to adjust. How was this adjustment been for you and your brand?

The made adjustment for me was actually a positive one. I have been able to focus more and start to propel myself and my brand into my goals for Rebel Rush.

How did starting your Rebel Rush Cosmetics affect your mental health?

This business has been all over the place right along with me. I have had to battle with self-doubt as well as learn what I can and cannot do. I have learned how mentally strong I am will running a business. Now, I have a more sound and organized mind to make Rebel Rush a success. I will tell others wholeheartedly “Entrepreneurship is not for the weak, but it is a beautiful process.”

What’s the difference between the woman (you) before starting the brand and the woman (you) right now?

I’m currently less jaded about a process and how things become to be. Also, I am less likely to take no for an answer. I view Rebel Rush as a baby of mine. I’m absolutely protective and ready to face any problems when it comes to my children. Being a business owner has grown me in a way that makes me proud to be me.

Bianca Page

What are some tips for Business/Brand Owners to avoid feeling burnt out and take care of their mental health?

Please, get a team! We all want to be able to do things on our own and that’s nice but a burden on you. You at least need someone you can bounce ideas off of. Also, get rest and take that break/vacation. If you’re feeling overwhelmed it’s because you are. Lastly, organize like your life depends on it.

What’s the most important piece of advice you could give to a young woman just starting her career?

Find a business mentor that is not a part of your personal circle. Don’t be afraid to help others climb with you but know everyone is not meant to walk your path. Love yourself and believe in your chosen path.

Lastly, what keeps you struttin’?

Knowing I can look at my kids and say I did something right keeps me going like never before. Knowing I can help other women do their own thing is amazing to me. Money is nice, but a positive impact is better.

How can our readers connect with you?

Learn more about Bianca and her business by visiting her platforms below: